We were able to market it without spending any money at all. We just gave away sometime on the AlterG, talked to people about it, and let the experience of it all do the rest. I truly feel our reputation and success thus far plus the amazing technology and benefits of the AlterG for our population led to the great response. We are keeping our runners running (most of them) while rehabilitating them, we are getting them better faster, we are allowing them to return after injury at the levels they were before injury (no loss in fitness), we are increasing strength and tolerance to activity in a quantifiable way… For most of our patients we are billing insurance for the medically necessary use of the AlterG. For non-medically necessary or for those paying out of pocket we charge $25 per half hour.